MOLUxDFMEXICO SIGNAGE SHOWCASE

Gosh, this post is SO long overdue! I've been meaning to share these behind-the-scenes images of one of my favourite projects of 2017 but as usual, there never seems to be enough time to do it all! Better late than never though, right?

So, here's a small glimpse of all the fun, messy and labour-intensive work that went into the final piece I did for DF Mexico back in February - especially if you missed the snippets I shared on IG and twitter back then.

This piece  was designed and created for the DF Mexico's Shoreditch premises. If you're familiar with the place, their wall by the entrance (with the striking yellow painted graphics) was simply screaming for something eye-catching. And me being me, it obviously had to be type-based and a fun catch phrase of sort, one that would stop punters in their tracks.

So, after exploring various avenues, I decided on the phrase 'If you're looking for a sign, this is it'. I love how it simple and literal it is. Not to mention being a fun, tongue-in-cheek nod to my line of work as well as being open to interpretation to all those who would encounter it. 

The key statement phrase was broken down into individual signs, where each piece explored a different lettering style using bold Mexican-inspired colours, and layered in a collage-like format. Each piece was painstakingly hand-cut, hand-lettered, hand-painted and assembled on site!

The key statement phrase was broken down into individual signs, where each piece explored a different lettering style using bold Mexican-inspired colours, and layered in a collage-like format.

Each piece was painstakingly hand-cut, hand-lettered, hand-painted and assembled on site!

So there you have it!

If you're ever in Shoreditch by Truman Brewery, do stop by and check it especially over their awesome tacos and frozen margaritas!! We've had many folk tweet and instagram it already, so if you're on social media do share all your amazing pics using the tag #MOLUXDFMEXICO a long with @madebymolu and @dfmexicodiner so we can all have a nosey!

Official photos can be found here.

 

IMAGE CREDIT : Molu Designs

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